Müller has unveiled a fat-free skyr yogurt containing 14g of protein per pot, the highest protein-per-serving offering from the dairy company to date.
With 0% added sugar, Müllerlight Skyr comes in two flavours: strawberry and acai, and salted caramel. According to Müller, the yogurts contain 90kcal or less per pot.
The company recently entered the skyr category for the first time with a new range of Müller Corner yogurts.
Müller Corner Icelandic Style Skyr is available in three variants: raspberry and hazelnut granola, nuts and chocolate coated balls granola, and banana and almond granola.
“We have had really positive feedback on our recent Müller Corner Icelandic Style Skyr launch, so we are confident in our taste-led approach,” said Michael Inpong, strategy and marketing director at Müller yogurt and desserts.
“Müllerlight has had its challenges, but during a difficult period for the nation people looked for trusted and well-known brands, and ate more meals and snacks at home. We continued to heavily support our branded portfolio during this time and saw positive volume growth across our Müllerlight range.
“It is an iconic product within a competitive category, and with our first-class product innovation, capabilities and marketing campaigns, I’m confident that with this launch we can not only shake up, but grow the diet and low-fat yogurt market.”
Müllerlight Skyr is available, for an RRP of £1.25 per 150g pot, from Asda, Morrisons and Tesco.
© FoodBev Media Ltd 2021
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