Müller will launch a new range of quark yogurts and lactose-free yogurts as it continues bringing new products to market.
The move follows an announcement last year that the dairy company will invest £100 million over the next three years as it aims to strengthen its standing in the dairy sector and expand its product offering.
A first for Müller in the UK, Müller quark yogurt combines thick, Alpine-style quark with creamy yogurt. By blending quark with yogurt, the company aims to attract new shoppers as well as lapsed buyers.
Customers can purchase Müller quark yogurt in Asda from 5 March and in other retailers from September. The line will be available in three flavours – plain, strawberry, and vanilla – with a £0.99 recommended retail price for a 150g pot.
Müller Corner lactose free represents the company’s first step into the lactose-free sector. The products will go on sale in in Asda from May, Morrisons from June, and then Tesco shortly after. Retailing at £2.89 for a single flavour pack of four, two variants will be available: strawberry and red cherry.
Last week, Müller announced that it has reduced the total amount of sugar in its core range of yogurts by 13.5% since 2015. It also launched a new Greek-style yogurt line.
Müller chief marketing officer Michael Inpong said: “Alongside creating everyday moments of pleasure for our consumers, we’re focused on building a vibrant future for the British dairy industry.
“We have increased our marketing spend by almost 25%, extended our successful partnership with British Athletics, and with Müller quark yogurt and Müller Corner lactose free, we will continue to strengthen our leadership in new and exciting parts of the category.”
© FoodBev Media Ltd 2019
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