Müller has unveiled a new split pot range under its Müllerlight trademark, as it continues to add inspiration to its core portfolio of branded yogurts.
Müllerlight Crunch pairs low fat yogurt with a side of crunchy inclusions. At 98 calories per pot, the dairy company is looking to disrupt the diet and low-fat yogurt market.
The range is currently available in one permanent flavour Toffee Cheesecake Inspired. Meanwhile Müllerlight Crunch Flamingo – a strawberry yogurt with flamingo pink biscuit balls – is available for a limited time.
Michael Inpong, strategy and marketing director at Müller Yogurt & Desserts, said: “As a consumer centric business, we know that our shoppers are constantly seeking new flavours and formats which not only excite them and add taste to life, but suit their various needs.
“And consumers are telling us that things like indulgent treats and temptations are one of the biggest challenges, so we’ve worked really hard to find the right product proposition.
“Our new Müllerlight Crunch range is in the fastest growing yogurt format, it contains tempting crunch inclusions like flamingo pink biscuit balls, and it also contains 98kcal per pot.”
Other products released as part of the company’s inspired mission include Müller Corner Icelandic Style Skyr and Müller Corner Creations Pretzel Party.
Müllerlight Crunch Toffee Cheesecake Inspired is available to purchase now from Morrisons stores in a six-pack format. Later this month, the yogurt will be available in Asda alongside Müllerlight Crunch Flamingo for an RRP of £3.
© FoodBev Media Ltd 2020