Müller has released a 900ml ‘shareable’ version of its Frijj milkshake range, which will be available throughout the UK.
The new Frijj format was created as recent research conducted by the company revealed that Frijj consumers desired a larger portion size which could be stored and saved for later or shared.
Strawberry and fudge brownie flavours will be available initially, but the company claims more flavours may be introduced in the future.
Michael Inpong, chief marketing officer at Müller, said: “Milk drinks are seen as a major area of opportunity for the dairy industry, and it’s our job to constantly re-evaluate our portfolio and improve it to meet the changing needs of the consumer.
“Our research found that consumers wanted a larger shareable portion and an on-the-go 400ml portion, and we’re really excited to have both in the market.
“With Frijj, we’re targeting new consumption occasions, offering zero added sugar alternatives, creating inspiring on-pack promotions and since last year, we’ve also brought Frijj back onto UK TV screens after five years away.
“It’s an exciting time for the brand.”
It has a suggested retail price of £1.50.
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