Müller Wiseman Dairies has launched a new promotion in celebration of 25 years of ‘the Black and White brand’, to help UK retailers engage with their local communities.
‘I Love My Pint Sized Local Team’ will invite shoppers to nominate a local pint-sized team (for kids up to the age of 11) to receive a fully branded sports kit or equipment worth £300, courtesy of Müller Wiseman Dairies. Consumers can fill in forms available in-store and hand them to their local retailer, or complete an application online and Müller Wiseman Dairies will kit out the winning teams.
The activity will feature an on-pack design and in-store promotion materials customers can utilise around the store to boost shopper engagement.
“We know that local retailers are at the heart of communities across the country and we want to help our customers play an active part in their neighbourhoods,” said Dan Howell, Müller Wiseman Dairies’ commercial director. “The new ‘I Love My Pint Sized Local Team’ promotion will encourage consumers into store to submit nominations for a local sports team of youngsters in need of a new kit or equipment.
“We’re committed as community champions, and this activity will create some in-store theatre, excitement and buzz around the chiller and at the till, all in celebration of 25 years of our iconic Black and White milk brand.”
‘I Love My Pint Sized Local Team’ winners will be selected in December 2014. The promotion will be supported by a regional PR campaign across print media.
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