“This is a big step for Mullin’s,” said Peter Lynn, business development manager at Mullin’s Ice Cream. “We’ve been trying to break into the UK foodservice market for some time and are delighted to have made the first step. Castell Howell Foods is a well-known and respected wholesaler, and the feedback we’re getting from the company and its customers since the first order went out in March is hugely encouraging for long-term growth.
“Sales of our ice cream cakes have really taken off this year. The good weather obviously has a very positive impact on ice cream sales overall, but the cakes are proving a popular choice for consumers as an alternative to the standard type of gateaux you see on menus.”
Source: Mullin’s Ice Cream
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