Mummy Meagz rolls out vegan ‘milk’ chocolate crème egg in Asda stores, UK

UK vegan confectionery brand Mummy Meagz has launched a new dairy-free ‘milk’ chocolate crème egg into Asda stores nationwide – which it claims will be the first crème egg to be available all year round.

Mummy Meagz first released a dark chocolate version of its Chuckie Eggs in 2019 online, but the latest edition will feature a ‘creamy’ vegan milk chocolate shell.

Made from rice milk and cocoa, the vegan crème egg alternative features a smooth fondant filling with a white and golden yolk. In addition to dairy, the product is also free from palm oil and GMOs.

Mummy Meagz co-founder, Meagan Boyle, said: “Whether you are vegan, reducing your dairy intake, or simply want to choose a product that’s kinder to the environment and animals, our Chuckie Eggs are a welcome treat for those who are sweet-hearted as well as sweet-toothed.

“Our crème eggs started a vegan craze, and previously one has been sold every thirty seconds, leaving shelves bare. By launching at Asda, we hope that they’ll be even more popular and that we’ll be able to encourage chocolate-lovers to switch to a kinder option. Better yet, they’ll be available all year round – meaning there’s no need to wait until Easter to enjoy a crème egg!”

With the aim of providing vegan swaps for the nation’s favourite chocolate treats, the company’s portfolio consists of Easter eggs, a honeycomb bar and rocky road bars.

The new Chuckie Eggs can be found nationwide in Asda store’s vegan sections for an RRP of £1.29.