UK vegan confectionery brand Mummy Meagz has launched a new dairy-free ‘milk’ chocolate crème egg into Asda stores nationwide – which it claims will be the first crème egg to be available all year round.
Mummy Meagz first released a dark chocolate version of its Chuckie Eggs in 2019 online, but the latest edition will feature a ‘creamy’ vegan milk chocolate shell.
Made from rice milk and cocoa, the vegan crème egg alternative features a smooth fondant filling with a white and golden yolk. In addition to dairy, the product is also free from palm oil and GMOs.
Mummy Meagz co-founder, Meagan Boyle, said: “Whether you are vegan, reducing your dairy intake, or simply want to choose a product that’s kinder to the environment and animals, our Chuckie Eggs are a welcome treat for those who are sweet-hearted as well as sweet-toothed.
“Our crème eggs started a vegan craze, and previously one has been sold every thirty seconds, leaving shelves bare. By launching at Asda, we hope that they’ll be even more popular and that we’ll be able to encourage chocolate-lovers to switch to a kinder option. Better yet, they’ll be available all year round – meaning there’s no need to wait until Easter to enjoy a crème egg!”
With the aim of providing vegan swaps for the nation’s favourite chocolate treats, the company’s portfolio consists of Easter eggs, a honeycomb bar and rocky road bars.
The new Chuckie Eggs can be found nationwide in Asda store’s vegan sections for an RRP of £1.29.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial