My/Mo Mochi Ice Cream has unveiled a new range of triple-layered Mochi ice cream, which will be released in the US in early 2019.
The triple-layered products consist of the traditional mochi dough exterior which covers the ice cream, with an additional central layer which adds an extra flavour.
The new range will initially consist of four flavours: Chocolate sundae, chocolate peanut butter, vanilla blueberry and dulce de leche, and each flavour contains around 110 calories per serving.
My/Mo Mochi says that the new product has been developed to consolidate its position of as one of the fastest growing companies in the frozen novelty market.
My/Mo Mochi CEO Craig Berger said: “My/Mo continues to grow at an extraordinary pace and the consumer adaption is truly unparalleled.
“For us, innovation means surprising consumers with the new and unexpected. My/Mo Mochi Ice Cream fans are eager for the next snacking sensation and we are here to deliver!”
Russell Barnett, My/Mo Mochi CMO added: “The frozen novelty category had been ripe for innovation and My/Mo brought excitement back to the category with the creation of a handheld, portion-controlled snack platform that consumers didn’t even know they needed.
“With this launch, we wanted to take it a step further to really ‘wow’ snack fanatics with new flavours and textures.”
© FoodBev Media Ltd 2019