US ice cream brand My/Mo Mochi has expanded the distribution of its poppable mochi ice cream snacks into Wegmans Food Markets.
My/Mo Mochi snacks are a fusion of premium ice cream wrapped in traditional sweet rice mochi dough. Each bite-sized snack contains 110 calories and it is available in seven flavours: sweet mango, mint chocolate chip, cookies and cream, double chocolate, green tea, vanilla bean, and ripe strawberry.
The ice creams are now on sale in Wegmans grocery stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The announcement comes on the heels of recent retail availability in Kroger and Publix stores in August.
My/Mo Mochi chief marketing officer Russell Barnett said: “We’re excited to have My/Mo Mochi Ice Cream available at such a well-known and respected business leader.
“We’re succeeding in breaking the barriers in the snack category and we’ll continue to answer consumers’ demands for availability in their favourite stores.”
Earlier this month, My/Mo Mochi announced the appointment of former McCormick executive Craig M. Berger as CEO.
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