Oat snacks brand Nairn’s aims to tap into demand for healthy eating options in the free-from category with new gluten-free super seeded oatcakes.
Made from wholegrain oats, the snacks are said to be high in fibre, and a valuable source of protein due to the combination of flaxseed, sunflower and chia seeds. Nairn’s aims to target vegan and vegetarian consumers whose diets may lack in protein.
The company said the combination of wholegrain oats and chia seeds also provides high levels of soluble fibre and carbohydrates, ensuring consumers get all the slow release energy they need to get through the day.
Packed in pouches of five, the oatcakes have been launched in response to the rise of snackification and growing demand for healthier options for out of home consumption. Nairn’s said they pair well with soup, salad, hummus or a dip, or simply on their own as a wholesome snack.
Nairn’s UK sales director Paddy Cronin said: “We have developed a gluten-free super seeded oatcake to tap into the continuing trend for seeded products and based on the success of our main category super seeded oatcake, which has fast become one of our best sellers.
“It’s always been vital to Nairn’s that our gluten-free range carries the same simple, natural and wholesome health credentials as our main range as the gluten-free category often contains products which are higher in sugar or fat than their non-gluten-free counterparts to help with taste.
“2017 has seen us launch a number of new gluten-free products, with more still to come. Our investment in making our gluten-free factory bigger and more efficient means we have the capacity to expand our range further. At a time when pack sizes are shrinking, we’ve also taken the opportunity to increase the size of our oatcake packs without a change to the RRP, and this is something we are also introducing on crackers from September.”
Nairn’s recently opened a new gluten-free manufacturing operation in Scotland following an investment of over £6.5m.
The new oatcakes are available in the UK in Sainsbury’s, Waitrose, Ocado and independent retailers with a recommended retail price of £1.80.
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