The Naked Marshmallow Co. has responded to calls for boozier flavours by launching a “marshmallow vodka” and “marshmallow gin”, both infused with different flavours of the brand’s handmade marshmallows.
The small-batch salted caramel marshmallow vodka has all the flavour of Naked Marshmallow’s salted caramel variant, the brand said, including “buttery caramel” and a salty tang. It is joined by new vanilla bean marshmallow gin, featuring classic vanilla with added seeds for an intense flavour.
Both spirits are made in the UK using copper pot stills by expert artisan distillers, and have an ABV of 21%. They are packaged in 500ml bottles and available online through Naked Marshmallow’s website. Available now for pre-order, the brand is offering consumers the chance to pair the spirits with packs of its salted caramel and vanilla bean marshmallow at a discount, making them the ideal gifting option in the run-up to the festive period.
Naked Marshmallow co-founder Joseph Colson told FoodBev: “We have had a great time with reinventing marshmallows and one request we always have is for alcohol flavours. We thought it was a great opportunity to reinvent another product. With the growing interest in artisanal food and drink it was a fantastic opportunity to merge the two.
“Our gin and vodka are both distilled in traditional copper pot stills by expert artisanal producers and using our marshmallow. We’re the only product in the world, to our knowledge, to do this. The inclusion of the the marshmallow gives the alcohol a fantastic new taste and we decided to go with vanilla bean for the gin to keep it simple and elegant – then salted caramel for the vodka, because salted caramel marshmallow vodka is just amazing.
“We’ve worked hard to get the flavours just right so they can be paired perfectly with our new recipe and new flavour marshmallow packs. Our whole range has been redesigned in fresh new packaging that all works amazingly together. We’ve had a great response so far from our small sample tests and expect the new range to do very well, giving us our best Christmas yet.”
The bottles of marshmallow vodka and gin are available online with a retail price of £25 – or £30 when paired with packs of its salted caramel or vanilla bean marshmallows.
The launch follows the brand’s decision to form a sister company, and release a range of visually stunning lollipops designed to look like the planets of the solar system, in May.
© FoodBev Media Ltd 2020
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