Natural Balance Foods has expanded its line of Trek protein flapjacks with the launch of a cocoa raisin variant.
Available in the UK, the snack combines a traditional flapjack flavour of spicy cinnamon and juicy raisins, topped with a layer of cocoa.
The protein flapjacks are made with gluten-free oats and have 9g of added plant-protein.
To coincide with the launch, Trek has renewed its partnership with Tough Mudder, the lifestyle brand which organises obstacle course endurance events.
Trek, as the official nutrition bar, will be onsite at all Tough Mudder UK events throughout the year to drive brand awareness.
Natural Balance Foods will also use Tough Mudder as part of a larger, integrated marketing campaign across print, digital, social media, in-store and on packaging.
Marina Love, Natural Balance Foods marketing director, said: “Trek cocoa raisin protein flapjack’s nutrition credentials will appeal to the wide base of consumers looking for healthy snacks that support their fitness goals. This year we’ll be educating our target audience about the benefits of the Trek protein flapjack range.
“This is a very exciting time for Trek, which is experiencing very strong growth and we believe this strategic approach to the 20 million plus consumers looking for healthy, nutritious snacking will help us to build an emotional connection – and sales – with a much broader shopper base than previously.”
Multipacks of three bars are now retailing for £2.49 and singles cost £0.90.
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