Natural Balance Foods has announced the launch of an updated range of Trek Protein Energy Bars featuring four flavours and a packaging transformation.
Reporting growth of 553% v 2013 (Nielsen Healthy Biscuits Category = Cereal bars + Healthier Snacking 19/07/14), Trek has strengthened its position in the market with the recent relaunch of its Trek Flapjacks, which helped add £1.2m value to the brand and drive it from 35th in the healthy biscuits singles category to 14th.
With strong momentum behind the brand, the new Trek Protein range is set for a strong launch this autumn, with UK supermarkets and high street retailers – including Tesco and Boots – already agreeing to list the range. They are also available to buy on the Natural Balance Foods website.
The four bars in the range are Peanut Power, Cocoa Chaos, Banana Blast and Berry Burst. For the first time, Trek Protein Energy Bars are gluten-free and are 100% natural, dairy- and wheat-free without any added sugar or syrups.
The bars have an RSP of 99p for a 55g packet.
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