Natural brilliance for confectionery and beverages

Claire Phoenix is FoodBev Media managing editor – magazines. This is a personal blog and views expressed are her own.

The market for colours of natural origin continues to increase.

Markets and Markets forecasts annual double-digit growth rates for the period from 2014 to 2019, both in Europe and around the world. At Gulfood Manufacturing in Dubai, Wild is presenting its extensive portfolio of colours from natural sources and colouring foodstuffs. With its assortment, the ingredients expert meets the rising consumer trend towards naturalness and clean label products.

With its Colors from Nature Range, Wild offers a wide selection of brilliant nuances for foods and beverages. It covers shiny yellow, glowing orange, radiant red as well as green and blue for food. In Dubai, the great taste expert showcases, for example, new shades of yellow for soft drinks and food. Yellow is one of the most favoured colours among consumers. This portfolio covers clear bright yellow tints based on safflower or beta carotene from the fungus blakeslea trispora that is marketed as a highly stable emulsion.

In flavours, people around the world love the taste of orange, mango and tropical fruits in foods and drinks.

To reflect and boost the flavour of the respective product, Wild has augmented its coloring foodstuffs portfolio with clear orange blends in varying shades. They comply with the Clean Label declaration and can be used in a broad range of food and drink applications, such as ice cream, fruit gums, hard caramels and still drinks, juiced soft drinks, multivitamin and ACE drinks.

Red is also a very popular colour in foods and beverages. Wild has expanded the nuances of red in its palette and presented tints from light strawberry to deep purple red at Gulfood Manufacturing. Every hue is available as colouring foodstuff and as colour from natural sources. The colouring foodstuffs are based on black carrot, elderberry or red radish and are suitable for carbonated soft drinks and still drinks as well as confectionery products such as hard caramels and fruit gums.

To round out its portfolio, Wild is featuring many green and blue nuances that are based on the microalgae spirulina. When applied individually, the blue option creates a tint of blueberry or plum, depending on the dosage. Combining it with safflower yields a luminous green which ranges from apple or pear to gooseberry.

Prism of shades for confectionery

In Dubai, Wild introduced its Rainbow Range that consists of concentrates and extracts available in all colours of the rainbow. All of the shades are colouring foodstuffs and fulfill the growing consumer demand for clean label products with natural ingredients. The new Rainbow Range is the result of intense research and significant investment in innovative production technologies to develop particularly vivid natural shades for application in the confectionery industry.