CBD product manufacturer Natural Hemp Company has launched its first brand, Day One CBD Sparkling Water.
The beverage will initially be available in a lemon variant in the US before new flavours are introduced later this year.
“Day One is a perfectly balanced sparkling water that is infused with 20mg of broad-spectrum CBD with a splash of lemon fruit juice,” said Chris Clifford, CEO of Natural Hemp Company.
“We only use all-natural ingredients and our waters have zero calories, zero carbs and no added sweeteners.”
Natural Hemp Company said that while CBD is effective in inhalable and edible forms, CBD-infused water is “much easier for the body to absorb, making for a more effective, hydrating, and faster-acting experience”.
The company highlighted the potential health benefits of CBD, including “increased energy levels, pain relief, improved focus, and anxiety relief”.
Day One will be supported by an integrated media and marketing campaign, including social media marketing, event sponsorships, brand collaborations and pop-up shops.
The beverage is expected to be sold across the US in select 7-Elevens, Natural Foods stores and big-box retailers.
© FoodBev Media Ltd 2019