Vitamin and supplement manufacturer The Natures Bounty Company has agreed a deal to acquire protein bar producer The Best Bar Ever.
The acquisition adds a new range of sport nutrition products to The Natures Bounty Company’s business portfolio, which already includes brands such as Pure Protein, Body Fortress and Balance.
The Best Bar Ever currently produces and distributes a range of protein bars which are made with natural ingredients, available in flavours such as peanut butter crunch, chocolate peanut butter and cookie dough.
Paul Sturman, president and CEO of The Nature’s Bounty Company said: “Consumers are increasingly looking for convenient and great-tasting nutrition bars – and this brand was designed by its founders right in line with that trend.
“I am confident that “The Best Bar Ever” will be a great addition to our sports and nutrition portfolio, which includes brands such as Pure Protein, MET-Rx, and Body Fortress, the leading protein powder brand.”
The Best Bar Ever founder Mike Clay added: “The Best Bar Ever understands the importance of blending quality ingredients and good nutrition to create a superior flavour profile.
“We’re excited to bring The Best Bar Ever® to a company with such a legacy in the health and wellness space and look forward to a strong partnership.”
© FoodBev Media Ltd 2018