Neema has launched a new range of spicy and flavoursome African condiments, which it has said will “add an aromatic spice” to curries, barbecues, dips and picnics.
The new range of stylish and authentic chilli sauces include African scotch bonnet African scotch bonnet with ginger – both described as “hot and spicy” – as well as an African green bullet chilli sauce, which keeps the spiciness level down to a medium in order to complement various vegetable dishes. All three condiments will launch in high-end retailers in the UK, packed in 106g jars with a retail price of £5 each.
They will seek to capitalise on the British obsession with curry, and make authentic African food as mainstream a cuisine as Indian and Chinese.
The brand – named after the Swahili word for “grace” – was founded by Rose Yombo-Djema, who is originally from from the Democratic Republic of Congo, and uses a recipe that has been handed down through generations in the city of Kisangani. The area is renowned throughout Congo for its rich culinary heritage.
The “authentic” sauces have been created by Rose Yombo-Djema
As well as its flavour impact and bold heat, the chilli sauces are also being positioned as a “healthy condiment”: they contain nutritionist-approved natural ingredients and are low in sugar, gluten-free, and a good source of fibre.
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