NeoSet is a one-side coated wet-strength label paper containing a high percentage of PCW-fibres. This new label paper is designed for optimal performance in high-speed converting and labelling lines. It meets all requirements of wet-strength label papers that are especially used for the production of labels for water and soft drink bottles.
NeoSet, offered in a basis weight of 70gsm and optimised for offset printing, is produced at Stora Enso’s Uetersen Mill in Germany.
“With NeoSet, we respond to the growing interest from brand owners in packaging solutions with further improved ecological efficiency characteristics,” said Eckhard Kallies, vice president packaging papers. “We improve the environmental profile by replacing a high percentage of virgin fibre with post-consumer-waste content. At the same time, print results, labelling performance, as well as final product appearance of NeoSet, are virtually identical to those using 100% virgin fibre materials.”
To optimise the product, extensive development testing was conducted on all facets of label production, from printing, die-cutting, labelling and wash-off. All feedback from initial production tests and customer trials was positive. In view of these results, Stora Enso aims to increase the PCW content of NeoSet to a maximum level, while keeping technical paper properties on the existing levels.
“There’s a lot of discussion about how much percentage of PCW-content is used in the respective products,” added Kallies. “Sometimes, even own mill broke is utilised in calculations just to show better recycled fibre content figures. We’re transparent in our message and talk about PCW content in the final product, and don’t include any pre-consumer fibre materials in our calculations.”
Stora Enso is the sponsor of the ‘Best label or decorative finish’ category in the 2009 Beverage Innovation Awards, which will be presented at the world’s largest industry gathering in Munich on 15 September.
Source: Stora Enso Packaging Papers
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