Nescafé Azera, Perky Blenders team up to launch premium craft coffee

Nescafé Azera has collaborated with UK coffee roastery Perky Blenders to unveil a new premium craft coffee in instant format.

The brand said that its newly developed Rise Up blend targets the at-home trend. The blend is made using high-quality coffee beans from the Djimmah and Sidamo regions in Ethiopia to create a fruity blend.

Lucy Gardner, senior brand manager at Nescafé, said: “We know how good Perky Blenders’ premium craft coffee is, and we are delighted to have partnered with them for our second independent craft coffee collaboration to create a high-quality blend”.

She continued: “With many people continuing to work from home but still wanting a premium coffee experience, our new craft offering is more than ready to Rise Up to the challenge.”

Nescafé Azera Craft Coffee is available across Tesco stores, with other major retailers to follow later this year.