In Spain, Nestlé has launched two new Nescafé Vitalissimo coffee blends, fortified with magnesium to help reduce tiredness and fatigue.
The new instant coffee is available in natural and decaffeinated formats – both in 200g glass jars – and is designed primarily to appeal to the health-consciousness of the over-40 market. A single 2g cup of Nescafé Vitalissimo with 200ml of semi-skimmed milk is delivers 15% of the daily reference value of magnesium, the brand said.
Magnesium has a particularly important role to play in bone health and contributes to 300 reactions in human metabolism.
Nestlé has claimed that the coffee, in addition to reducing fatigue, helps to contribute to normal psychological function, balancing of electrolytes, normal protein synthesis and muscle function, metabolism, normal dental and bone health and normal function of the nervous system. It also plays a role in the process of cell division.
The innovation, which combines functionality with “silver appeal”, extends a long line of recent functional coffee developments. Canadian start-up Counting Sheep Coffee launched a coffee that helps you sleep earlier this year, Casa Espresso has developed a blend of coffee designed specifically for cyclists, and in May we spoke to coffee brand TrueStart at Caffé Culture about its unique performance coffee for athletes that helps to regulate caffeine intake and improve recovery from periods of exercise.
And then there has been a flurry of innovations in the coffee technology space, such as Minipresso’s lightweight, travel-sized coffee maker and MoJoe Brewing’s first personal mobile coffee maker.
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