Nescafé is trading its traditional website in favour of social media platform Tumblr.
The global brand is the first to move all its international and local websites to the Tumblr platform with the aim of building stronger relationships with younger consumers.
The change reflects its position as Nestlé’s top-performing brand on social media, with more than 35 million fans worldwide. It will allow Nescafé to further develop consumer-led communications and its e-commerce offering in formats optimised for mobiles and tablets.
Tumblr, which hosts more than 250 million blogs and 110 billion individual posts is a cross between a micro-blogging site and social network.
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