Nespresso Canada has partnered with Canada Post to allow consumers to recycle their used aluminium Nespresso capsules by sending them back through the mail, at no extra cost.
As of today, consumers living in Alberta, Saskatchewan, Manitoba, Ontario and all of Atlantic Canada will be able to place their used Nespresso capsules in a fully recyclable red bag provided for free by Nespresso Canada when coffee capsules are purchased. They can then drop off the sealed capsule-filled bag at a Canada Post outlet or in a red Canada Post mailbox.
The used aluminium capsules are shipped to a local partner where they undergo a technological process which mechanically separates the coffee grounds from the capsule.
The aluminium is repurposed and the coffee grounds are transformed into compost, used by farms. The recycling process is entirely supported and paid for by Nespresso at no extra cost to consumers.
Nespresso Canada president Jean-Luc Valleix said: “The red bag solution aims to increase the collection capacity of used aluminium Nespresso capsules by making it as easy as possible for our customers to participate.
“We have always set ourselves apart, as evidenced by our decision to develop capsules with aluminium, a material that not only preserves the freshness of coffee grounds but is also infinitely recyclable.
“Nespresso has been committed to ensuring sustainability for more than 25 years, taking an active stance in working with local partners and governments and investing in tailored recycling solutions across Canada and around the world.”
Canada Post vice president Rod Hart added: “We are delighted to partner with Nespresso Canada and to help it achieve its goals. We take great pride in helping Canadian businesses grow, and in offering more convenience to busy Canadians.”
Nespresso said it is currently launching, or has launched, recycling solutions in all Canadian provinces and territories with the goal to continue expansion until there is full coverage in every municipality in the country.
Its green bag recycling programme was recently launched as a pilot in Vancouver and is currently available in more than 300 municipalities in the province of Quebec. Residents can put their used capsules in a fully recyclable green bags and place the sealed capsule-filled bag in their household’s recycling bin.
© FoodBev Media Ltd 2018
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