The study is now in its eighth year, and demonstrates that major electronic players from Japan and Korea still dominate top-of-mind consumer recall among all brands, maintaining their high positions from last year.
The research is the result of more than 3,300 interviews conducted with consumers aged 15-64 regarding their favourite brands in 72 categories across 10 key markets: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
Source: Campaign Asia-Pacific
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