Nestlé USA continues to add to its coffee portfolio with the acquisition of US brand Chameleon Cold-Brew.
Austin-based Chameleon sells a variety of coffee products, including: ready-to-drink cold brew, cold brew concentrate, kegs, cold brew kits and whole bean coffee. Retailers carrying these products include Whole Foods, Target, Safeway, Albertson’s, and Bed, Bath and Beyond.
Nestlé claimed that Chameleon is ‘the number one organic cold brew brand in the US and one of the top three refrigerated cold brew brands in the US’.
Earlier this year Nestlé CEO Mark Schneider identified coffee as on the company’s biggest growth opportunities and in September it bought a majority stake in Blue Bottle Coffee for a reported $500 million.
Nestlé USA CEO Paul Grimwood said: “We believe the Chameleon brand is perfectly positioned to support Nestlé’s strategy for coffee, which is to have a variety of offerings in terms of format, taste and price points.
“We believe this relationship will benefit both of us as we expand our access to the emerging cold brew category while helping Chameleon grow so that more people can enjoy its delicious, premium crafted coffee.”
Chameleon CEO Chris Campbell added: “Chameleon has been extremely fortunate to grow from our hometown base of cold-brew lovers in Austin to a national brand in just a few short years.
“Partnering with a world-class company like Nestlé will give us the opportunity to do so on a bigger platform. Our shared values around product integrity and commitment to sustainability made Nestlé the best choice to enable Chameleon Cold-Brew to accomplish our goals for the future.”
© FoodBev Media Ltd 2022
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