Nestlé and French retailer Carrefour have partnered to offer consumers the ability to trace the origin of Mousline mashed potato products using blockchain technology, in a move to increase transparency in the food supply chain.
The pilot scheme will test the blockchain platform through Mousline purée products over the next few months, and the pilot will help both companies understand the impact and scalability of the technology.
Consumers will be able to access a secure platform on their smartphone after scanning a QR code on the product’s packaging, which provides access to information on the production supply chain, including the varieties of potato used, the dates and places of manufacture, information on quality control, and places and dates of storage before the product reaches shelves.
Carrefour has already introduced blockchain technology to offer full product traceability on several products in its Carrefour Quality Lines range over the last year, including its range of micro-filtered full-fat milk.
Nestlé and Carrefour have used IBM’s Food Trust blockchain platform to enable this service, and the three companies have been working together to implement the service following Carrefour’s choice to join the platform in October. Nestle joined the platform as a founding member in 2017.
A statement released by Carrefour claims that this marks the first time a distributor and a “world-famous manufacturer” have worked together on the implementation of a blockchain traceability solution for a national brand.
For Mousline, the solution aims to reinforce the bond of trust with its consumers through the transparency of its supply chain and manufacturing, allowing the brand to stay “true to its authenticity and local identity”, as the technology “highlights the expertise of the farmers and the men and women who, every day, apply their know-how and the necessary care to ensure the quality of an iconic and authentic brand.”
Vineet Khanna, SVP and global head supply chain at Nestlé said: “This Mousline pilot is the result of a successful partnership with Carrefour and a great step forward on our blockchain journey.
“We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers.”
© FoodBev Media Ltd 2021
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