With World Breastfeeding Week almost underway, Nestlé China will start a campaign to promote the health benefits of breastfeeding for mothers and children.
From 1 to 7 August, the brand will carry out a series of activities to convey the idea that breastfeeding is not just a matter of meeting a baby’s nutritional needs, but also has an impact on long-term health.
Binu Jacob, vice president of infant nutrition at Nestlé Greater China, said: “Research findings show that there are 42.8% of infants below six months of age exclusively receiving breastfeeding and there is still a lot of room for this number to rise.
“Therefore, Nestlé has been sparing no effort in promoting breastfeeding. In addition to the special establishment of a breastfeeding module through the ‘Start Healthy, Stay Healthy’ nutrition education project to spread knowledge of maternal and child nutrition and feeding solutions, Nestlé also continues to launch a variety of activities during the Breastfeeding Week every year to call on the whole society to support breastfeeding.”
Nestlé said it will not advertise or carry out any promotional activities for infants under 12 months old to encourage breastfeeding.
© FoodBev Media Ltd 2017