Nestlé has created a new MilkyBar chocolate bar using a new ‘world-first’ sugar production technique, which drastically reduces the amount of sugar in the bar.
The sugar contained in the MilkyBar Wowsomes range is made using a process which has been developed by Nestlé, which produces aerated, porous particles of sugar that dissolve quickly in the mouth.
These porous sugar particles allow consumers to experience the same level of sweetness than if the bars contained higher levels of sugar.
Nestlé estimates that the MilkyBar Wowsomes range contains 30% less sugar than similar chocolate bars thanks to this technique.
The technique was developed by Nestlé researchers in the UK, Switzerland and the Czech Republic in just over a year.
MilkyBar Wowsomes will be available in the UK and Ireland and will be available in multiple sizes, the largest of which will be an 18g bar which contains 95 calories.
Two variants will be available, white chocolate and milk chocolate, and both bars are made using milk, crispy oat pieces and the new sugar technique.
Stefano Agostini, CEO of Nestlé UK & Ireland said: “It is with great pride that the UK and Ireland becomes the first market in the world to use this exciting technology to create such a great tasting confectionery product.
“We have an unrivalled research and development network and the experts at our Product Technology Centre in York have been instrumental in this breakthrough. Teams across our UK business and around the world have been working incredibly hard to make this launch a reality.
“We announced earlier this month that we have taken out more than 60 billion calories and 2.6 billion teaspoons of sugar from across our food and drink portfolio in the last three years.
“A new product like Milkybar Wowsomes introduces greater choice and allows parents to treat their children with chocolate that tastes great but has less sugar.
“We are demonstrating how we can, and will, contribute to a healthier future and that we take our public health responsibilities very seriously.”
© FoodBev Media Ltd 2018
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