Nestlé USA has expanded its Nescafé range with two ready-to-drink products which are inspired by the coffeehouse experience.
Nescafé Coffee Protein Smoothie is a plant-based coffee made with 100% Colombian arabica coffee, oats and almond butter. With 15g of protein per serving and sold in an 11oz bottle, two flavours are available – banana and mocha – with a suggested retail price of $3.49.
Meanwhile, Nescafé Cold Whipped Latte is said to deliver a latte texture that consumers expect from a coffee-shop experience. Available in a 10oz bottle in a coffee or French vanilla variant, the product retails for $2.49.
Nestlé said the ready-to-drink beverages give coffee fans “elevated yet convenient ways to enjoy coffee”. Both are now available in the US.
Leo Aizpuru, Nescafé marketing director, said: “The new Nescafé Coffee Protein Smoothie and Nescafé Cold Whipped Latte are unique options for a high-quality coffee experience.
“Both products go above and beyond what is currently on shelves to deliver Nescafé’s trademark passion, expertise and technology to the ready-to-drink coffee category.”
The launch comes a year after Nestlé expanded its Nescafé Azera range in the UK with a variant packed in nitrogen-infused cans, which is said to offer a smooth and creamy taste.
© FoodBev Media Ltd 2021
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