Cereal Partners Deutschland (CPD) – the cereal joint venture between Nestlé and General Mills in Germany – has made three of its cereals available as breakfast bars.
The snack bars are available in three varieties: crispy chocolate, almond and pumpkin seeds, and caramel and chocolate. All of the cereal bars contain no artificial flavours or colours, and combine the nutritional benefits of oat flakes and wholegrain cereals with superfoods like almonds, pumpkin seeds and dark chocolate.
They will be sold in packs of four 35g bars with a suggested retail price of €1.99 per pack.
CPD said the new offering would help to address the breakfast needs of young adult consumers, who are looking for nutritious foods in increasingly convenient formats. This is particularly true in the breakfast mealtime occasion, with many time-poor millennials skipping breakfast or eating on the go.
Cereal Partners Deutschland CEO Carmen Borsche said: “Especially in the convenience sector, the cereal market is growing and changing. This has already been demonstrated in the successful launches of the Nesquik, Cini Minis and Golden Minis brands in September 2016.
“Following the top brands for kids, there is now a great opportunity to bring the very popular Cluster Cereals to market in a new form. We want to offer unique recipes, varied flavours and delicious ingredients. ”
The full range of CPD Cluster Cereals will also be available in new packaging, rolling out across the almond and chocolate varieties.
The new box designs have been on shelves in Germany since last month. The standard pack is 375g, with a recommended retail price of €2.99.
© FoodBev Media Ltd 2021
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