Nestlé Pure Life has announced that it will launch a new 700ml bottle made from 100% food-grade recycled plastic (rPET) throughout the US.
Nestlé says that the release of the new bottle demonstrates the brand’s commitment to reducing its carbon footprint, and the bottles also feature recycling information which encourages consumers to recycle the bottle so it can be reproduced.
Nestlé Pure Life Purified Water bottles will be sold individually by retailers across the country, and the launch will be accompanied by a video which highlights the use of recycled materials in the bottle and educates consumers about the importance of recycling.
Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America said: “Nestlé Waters North America is the original bottled water company in the US, and environmental sustainability is an integral part of our company’s purpose and heritage.
“This new bottle made from 100 percent recycled plastic for our namesake brand is the latest way we’re satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle.”
The brand claims it has undertaken many initiatives to reduce the amount of waste across its entire beverage range, which has led to a 40% reduction of PET plastic in its bottles since 2005.
Nestlé works with various suppliers who provide recycled plastic for its beverage range, and the company says it will purchase even more recycled plastic in the future.
© FoodBev Media Ltd 2019