Nestlé has launched its first range of Starbucks-branded coffee products, following the agreement to acquire the rights to the American coffee chain’s retail brand for $7.15 billion last May.
The expansive line-up, which consists of 24 products, includes the first-ever Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto technologies.
There are also new options across whole bean, roast and ground.
Patrice Bula, executive vice-president at Nestlé and president of Nespresso, said: “Our two teams have done an outstanding job in just six months developing a range of new and exciting premium coffees, crafted with care and passion, combining Nestlé’s coffee and system knowhow with the Starbucks coffee, roasting and blending expertise. With Nescafé, Nespresso and Starbucks, Nestlé now has the best coffee portfolio to delight consumers around the world.”
In the coming days, Nestlé will start the global rollout of the products starting with several markets across Asia, Europe, Latin America, the Middle East and the US.
“We are very pleased to be able to provide our premium high-quality Starbucks coffees to customers at home across the world’s most popular single-serve platforms – the Nespresso and Nescafé Dolce Gusto systems,” said Starbucks’ John Culver. “Today’s announcement further extends the global reach of Starbucks’ brand as we expand into new channels as part of a global coffee alliance with Nestlé.”
The new range of coffee products includes a variety of signature Starbucks blends and single-origin coffees, as well as a selection of classic beverages such as caramel macchiato and cappuccino.
All the products are made from 100% arabica coffee, ethically sourced from farmers in the world’s premier coffee growing regions.
Through the global coffee alliance announced in May 2018, Nestlé has the perpetual rights to market Starbucks consumer packaged goods and foodservice coffee and tea products around the world, outside of Starbucks coffee houses and excluding ready-to-drink products.
The agreement will consolidate Nestlé’s position in the global coffee business while significantly strengthening its coffee portfolio in North America.
© FoodBev Media Ltd 2019
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