Nestlé UK and Ireland aims to tap into increased interest in protein with the launch of protein-enriched Yorkie Pro chocolate.
The new bar contains 10.5g of protein and features a combination of protein-enriched milk chocolate and wheat protein crispies.
As a result of adding wheat protein crispies to the recipe, Yorkie Pro contains 35% less sugar and fewer calories per 100g than the standard Yorkie bar.
The product also remains free from artificial flavours, colours, preservatives and sweeteners.
Nestlé UK and Ireland marketing spokesperson Ellie Tyler said: “We want to offer our Yorkie fans more choice and given the increased interest in protein-enriched products, we are very excited to bring this new addition to Yorkie.
“By launching Yorkie Pro we aim to bring a product which contains a source of protein to the mainstream market and offer a simple way for people to enjoy our delicious Yorkie with the addition of protein.”
The Yorkie bar was launched in 1976 and is currently made at Nestlé’s York factory alongside other Nestlé chocolate bars KitKat and Aero.
© FoodBev Media Ltd 2024