Nestlé-owned water brand S.Pellegrino has launched a new line of canned waters featuring updated packaging.
The look of the new design is said to draw inspiration from the classic S.Pellegrino bottles, including the brand’s green hue and iconic red star, all overlaid on metallic silver.
The cans offer the same S.Pellegrino natural mineral water, filtered for over 30 years by the Italian Alps and bottled at the source in Bergamo, Italy.
As a nod to its heritage, an image of the Art Nouveau building of San Pellegrino Terme set against the Alps mountain range is featured on new fridge pack packaging, as well as on the foil on the single-serve cans.
S.Pellegrino group manager Danit Eisdorfer said: “The iconic S.Pellegrino bottle and famed sparkling mineral water have long been a staple on dining tables worldwide. Now with our new cans, we offer a whole new way to enjoy the signature taste of S.Pellegrino, wherever you enjoy food.
“With the addition of S.Pellegrino in sleek, modern cans, any meal occasion can be transformed into something special.”
The cans will be available in the US as of late August 2018 and for home and office delivery through ReadyRefreshSM by Nestlé in select markets. They will be sold in eight-can fridge packs ($6.99) and a single-serve format.
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