Nestlé has reintroduced Orange Smarties in the UK for a limited time following strong consumer demand for the product when it was released in the UK last autumn.
Limited edition signature Smarties hexatubes will be available from selected UK wholesalers and retailers from March 2018.
Nestle will also produce an Orange Smarties Easter Egg, which will feature an orange-flavoured chocolate egg and feature new Orange Smarties Mini Eggs inside the shell.
The new Orange Smarties Mini Eggs will also be made available individually from retailers.
Alex Gonnella, marketing director for Nestlé’s UK confectionery business at Nestlé said: “Orange Smarties are so popular that we simply had to bring them back this season.
“People love their distinctive flavour and they are our number one consumer request.
“The giant tubes launched last autumn were sold out in some stores within a few weeks from the launch and we have been inundated with requests from people all over the country asking us whether they could still get hold of some.
“Orange Smarties are slightly more difficult to manufacture in high volume, given the different process and recipe required to get that orange-y taste but our experts have been hard at work to make it happen and we are really pleased that we can offer them again this spring.”
© FoodBev Media Ltd 2018
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