Nestlé has announced that it will launch its refreshed Nescafé Gold instant coffee range in continental Europe and in other global markets following the success of the updated range in the UK.
Nestlé’s refreshed Nescafé Gold range was initially introduced in the UK in October, and featured a new recipe containing Arabica coffee beans which are ground ten times finer than the average ground coffee bean, which enhances the taste of the new range.
The overhauled range includes a Fairtrade organic variant, as well as decaff, strong and barista-style blends.
Each product in the range has also been given a refreshed design, featuring a brushed champagne gold lid and a tall, sleek shape to give the range a premium feel.
Carsten Fredholm, head of Nestlé’s beverage strategic business unit said: “Nescafé is the world’s leading and preferred coffee brand.
“After 80 years touching people’s lives every day, we continue to share our passion and craft for making great coffee.
“The relaunch of Nescafé Gold underlines Nestlé’s commitment to developing the coffee business and our leading brands around the world.”
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