Nestlé has introduced a new limited-edition KitKat Gold flavour to the Australian market for the first time, and will promote the launch by opening an ‘edible wall’ in Sydney and Melbourne.
The new flavour feature a crispy wafer topped in white chocolate, and Nestlé claims that the new bar represents a ‘world first’ creation.
Nestlé will also open an installation in Sydney on 30 August and Melbourne on 3 September, both of which will hold 8,000 KitKat Gold bars, which can be picked up by consumers for free.
Anna Stewart, Nestlé’s head of marketing, confectionery said: “We are thrilled to introduce KitKat Gold, a truly delicious golden twist on our iconic favourite.
“We’re also excited to bring Australia’s first ever Edible KitKat Gold Wall to life, and are encouraging Aussies to become part of the gold rush and take a well-deserved break from their busy day.”
The new bars are now available nationwide from major Australian retailers for a limited time.
© FoodBev Media Ltd 2021
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