Nestlé releases limited-edition ruby chocolate Baci Perugina

Nestlé Italiana has utilised ruby chocolate to create a new limited edition Baci Perugina chocolate product for the Italian market.

Nestlé became the first company to make a ruby chocolate product commercially available with the release of a ruby chocolate KitKat in Japan earlier this year, and the new product is the latest ruby chocolate product released by the company.

Ruby chocolate is derived from ruby cocoa beans has a slightly fruity taste and a natural pink colour, and was created by Swiss chocolatier Barry Callebaut following a decade of development.

Nestlé says that the new Baci Perugina product will feature the same gianduia filling and a crispy hazelnut as found in the brand’s milk and dark chocolate variants, but with a ruby chocolate coating which creates a new taste experience.

A statement from Nestlé said: “The new Baci Perugina Limited Edition is the latest innovation Nestlé’s drive to set trends and use innovation to bring new, exciting products to people everywhere.”

The limited edition product will be available from Italian retailers in both a 150g box and a three-piece tube. The 150g box has a suggested retail price of €6.45, and the tube has a suggested price of €1.99.

Italy is the second European market to receive a ruby chocolate product from Nestle, as the company released Ruby KitKat in the UK after the release of the product in Japan.