Nestlé Health Science has reached an agreement to acquire Brazilian nutrition and health lifestyle brand, Puravida.
Founded in 2015, Puravida produces organic, natural and plant-based foods, as well as “clean label” supplements.
Nestlé Health Science says that it shares the belief with Puravida that nutritional supplements, vitamins and minerals play a key role in supporting health and wellness – whether for people with an active lifestyle or for those facing health challenges.
The acquisition will enable Nestlé to expand its consumer health portfolio in Brazil. Puravida’s mix of products is said to complement Nestlé Health Science’s offering, which includes oral nutritional supplements, protein powders and ready-to-drink nutritional beverages.
Monica Meale, an executive responsible for Nestlé Health Science Latam, commented: “Bringing together Puravida and Nestlé Health Science’s deep expertise in nutrition research and development will result in further innovation, expanding the breadth and depth of the portfolio in the consumer and healthcare professional channels. Our retail presence will open new opportunities for Puravida’s growth and our strong network with healthcare professionals will expand the brand’s presence.”
The financial details of the transaction have not been disclosed.
© FoodBev Media Ltd 2023
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial