Nestlé has announced that it will be expanding its KitKat product line in the UK by introducing a new variant made from ruby chocolate.
Ruby chocolate is derived from ruby cocoa beans and has a slightly fruity taste, and was created by Swiss chocolatier Barry Callebaut following a decade of development.
KitKat Ruby will be a four-finger chocolate wafer coated with ruby chocolate, and will be available exclusively from supermarket Tesco from 16 April.
The release of the product in the UK follows the introduction of KitKat Chocolatory Sublime Ruby in Japan and South Korea, and the UK will be the first European market the product is available from.
However, Nestlé says the product will be introduced to other European markets and the Americas in the near future.
Alex Gonnella, marketing director for Nestlé’s UK confectionery business, said: “We know that a new type of KitKat is a really big deal and we are very excited to be able to offer a different type of chocolate for KitKat fans to try.
“After the extremely successful launch of KitKat Chocolatory Sublime Ruby in Japan and South Korea, this is the first time the Ruby chocolate will be available in an iconic four finger format and we are sure that the Ruby chocolate KitKat will be a great hit in the UK.
“Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate.”
Pablo Perversi, chief innovation, quality and sustainability officer at Barry Callebaut added: “I am very pleased to see the result of our partnership with Nestlé — the iconic four-finger KitKat made with our Ruby chocolate.
“Consumers across the world will be intrigued by the unique taste of this crispy delight!”
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