Nestlé has announced that its Rowntree’s brand will expand its confectionery offering with the release of new Dessert Pastilles in February.
Each pack of the new Rowntree’s Dessert Pastilles will feature mango sorbet, blueberry pie, cherry bakewell and apple crumble flavoured pastilles.
As with the rest of the Rowntree’s range, the new Dessert Pastilles are vegan-friendly, as they do not include gelatin. The new formulation was introduced by Nestlé last year, with the company reportedly trialling 30 new formulations in order to find a recipe which removed gelatin yet retained the ‘soft chew’ associated with the brand’s sweets.
Meg Miller, brand manager for Rowntree’s said: “There has been an incredible response to our slightly softer, vegan-friendly Fruit Pastilles and we’re delighted consumers agree that the chew remains as fabulously fruity as ever.
“Now we are introducing an innovative twist on our classic pastilles with four on-trend flavours that evoke the taste of some of the nation’s best-loved puddings.”
Rowntree’s Dessert Pastilles will be available nationwide across the UK and Ireland from the beginning of February in 139g sharing packs, with a suggested retail price of £1.39 per bag.
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – OPEN FOR EARLY BIRD ENTRIES!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 19 March – enter now!