Nestlé has introduced a new limited-edition ruby chocolate variant to its Les Recettes de l’Atelier premium chocolate range, released in the run-up to Valentine’s day.
The new pink Les Recettes de l’Atelier bar is Nestlé’s latest innovation in luxury chocolate, and is made with chocolate derived from Ruby cocoa beans, which provides an intense berry-fruitiness without the addition of any flavourings or colours.
Nestlé claims that the fruity taste of ruby chocolate is intensified in this particular bar by the addition of raspberries.
Ruby chocolate was created by Swiss chocolatier Barry Callebaut after more than a decade of research and development, and the chocolate is said to be unique because its fresh berry fruitiness and reddish colour are naturally occurring.
Nestlé was the first to launch products to consumers using this fourth type of chocolate – after milk, dark and white – through its KitKat brand, followed by a limited edition ruby Baci Perugina.
Cat Mews, Les Recettes de l’Atelier brand manager, Nestlé UK said: “We are very excited about this special ruby variant of Les Recettes de L’Atelier.
“We know how popular innovative and exciting confectionery is and, following the incredible success of ruby chocolate, we are delighted to be able to offer this delicious chocolate in a premium bar. Les Recettes de l’Atelier is perfect for that.”
The new Les Recettes de l’Atelier ruby chocolate bar will be available exclusively in selected Sainsbury’s stores in the UK from 31 January, with a suggested retail price of £3.
© FoodBev Media Ltd 2020