Nestlé is expanding its Yes! snack bar portfolio with a new range which offers 10g of plant protein per bar.
Free from artificial colours and preservatives, as well as gluten, the new line features two flavours: Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate.
A source of fibre, the bars are drizzled with dark chocolate which Nestlé says is made with sustainable cocoa certified by the Rainforest Alliance. The protein is derived from a combination of nuts and peas.
The bars are packaged in the recyclable paper wrapper which Nestlé rolled out across the range last year.
According to Nestlé, the paper is from sustainable sources, certified by the Forest Stewardship Council or the Program for the Endorsement of Forest Certification.
“We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment,” said Nestlé’s global head of confectionery, Alexander von Maillot.
“Yes! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste.”
Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, added: “Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein.
“When developing these new Yes! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing.”
The bars will be available from September 2020 in European countries including the UK, Germany, the Netherlands, and the Czech Republic.
© FoodBev Media Ltd 2020
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