Resource Natural Spring Water has announced the debut of its remodeled bottle made with 100% recycled plastic (rPET), making it one of the first premium natural spring water brands to offer a 100% rPET bottle across the US.
Available in 700ml and 1 litre bottle sizes, the remodeled bottle is produced entirely of reduced plastic, unlike traditional packaging options used across the beverage industry. With its move to a 100% rPET bottle, Resource hopes to focus attention on the uses of rPET while reinforcing the importance of bottle-to-bottle recycling and increasing awareness and demand for recycled plastic.
Part of the Nestlé Waters North America portfolio of bottled waters, the resource 100% rPET bottle launch is representative of the company’s long-standing mission to focus attention on the importance of recycling across its entire family of beverage brands, the company claimed.
Nestlé Waters North American senior manager of sustainability Debora Fillis Ryba said: “At Resource, we believe that using recycled PET can help increase recycling rates by focusing attention on the value of recycling. Nestlé Waters has a strong history of sustainable innovation and product stewardship advocacy, and the 100% rPET bottle aims to continue that legacy by increasing awareness of closed-loop recycling.”
Leon Farahnik, founder and CEO of CarbonLite Industries – one of the largest producers of food-grade, post-consumer rPET – added: “Bottle-to-bottle recycling is one of the most effective ways to reduce landfill waste, reduce the carbon footprint, conserve natural resources and control the environmental impact of sourcing and creating new packaging. Currently under one third of PET materials in the U.S. are recycled and brands such as resource, with their commitment to 100% rPET packaging, represent a pivotal shift in the industry to improve recycling standards among corporations and consumers.”
© FoodBev Media Ltd 2019