As a supporter, Nestlé Waters will work with the American Heart Association to address the dangers of sedentary lifestyles and inspire people to be healthier by being more physically active through walking and choosing water as a smart, calorie-free beverage.
Nestlé Waters will sponsor seven Start! Heart Walks and offer a promotion that will directly benefit the Start! movement.
“We’re proud to support the efforts of the American Heart Association’s Start! initiative,” said Angela Barile, group marketing manager, regional spring water brands. “We’re excited to work with the American Heart Association to promote healthier beverage decisions, educating people that drinking water and engaging in regular physical activity are essential to maintaining a healthy lifestyle,” she added.
To join the fight for heart health, Nestlé Waters will support Start! by donating $500,000 to the American Heart Association. In addition, the company will provide a monetary grant and participate as an ‘Eat Street’ food sponsor at seven Start! Heart Walks beginning in autumn 2009.
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