Los Angeles-based drinks brand, Neuro, has launched a new digestive beverage called Probucha – derived from ‘probiotics’ and ‘kombucha’.
The shelf-stable drink is lightly carbonated with natural flavouring, including meyer lemon and ginger to aid digestion. Its probiotic benefits are derived from a single ingredient called Bacillus subtilis which makes it safe to store at room temperature.
Alongside the aforementioned ingredients, the drink also contains curcumin, apple cider vinegar and fermented kombucha tea, which have been known to play a role in digestive health.
“We are delighted to be launching Probucha online and in stores nationwide,” said Neuro Brands CEO Diana Jenkins.
She continued: “Probucha is an amazing addition to our growing line of drinks, each meeting a unique need for our customers. Probucha is a truly unique product that was formulated to give our customers a wonderful aid to their digestive health while actually tasting great.”
Probucha will join Neuro’s line of vegan, gluten-free and low-calorie drinks including Sonic, Bliss, Sleep and Aqua.
Neuro’s Probucha is available now online and in Walmart stores across the US, with more retail locations to be announced.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial