The new ads will air 13 September for three weeks and aims to encourage consumers to start collecting points from packs of McVitie’s biscuits.
The advert sees packs of McVitie’s biscuits shuddering, struggling and eventually transforming into a range of rewards that consumers can collect when they join the McVitie’s VIP Club. The advert features many brands, including Chocolate Digestives, Hobnobs, Rich Tea, Jaffa Cakes and Penguin, all of which feature in the new scheme.
Running across 360m packs of McVitie’s biscuits in the first year, each pack will have its own unique code that consumers will need to use to join the club and claim tea break treats. Consumers can either claim smaller offers or they can build a collection of points in order to claim bigger rewards.
The rewards on offer include iPods, digital radios, kettles, designer tea pots, music downloads, discounted magazine subscriptions, as well as a range of McVitie’s branded merchandise.
Source: United Biscuits
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