New Age Beverages has announced a definitive agreement to acquire Brands Within Reach (BWR), a deal which includes the distribution rights to Nestea, Volvic and Evian in the US.
New York-based BWR was founded by former Danone executive Olivier Sonnois in 2003. The firm also owns licensing and distribution rights in the US for Illy coffee, Found sparkling beverages, Kusmi Tea, Saint-Géron sparkling water and select natural and organic snacks such as Nature Addicts, Grand-Mere, Lucien Georgelin and La Mere Poulard.
According to New Age Beverages, the combination of the two companies will bring its revenues to more than $320 million.
Brent Willis, CEO of New Age, said: “We are extremely fortunate to have someone of Olivier’s calibre joining New Age, along with the rest of his very powerful team. Adding Illy, Nestea, Evian and Volvic into our offerings is incredible, and adding the marketing, sales and distribution capabilities of BWR to New Age is equally as impacting.”
Olivier Sonnois added: “Our visions to make a difference for consumers with healthier products are completely aligned, and I am honoured to be leading the newly integrated group as president of the brands division.
“The combination of our brands, teams and infrastructure is unique and best in class, and a great value for our customers to work with one major company who can provide them with a full portfolio of growth brands in growth categories underpinned by superior execution and brand support.”
Colorado-headquartered New Age includes brands such as Búcha Live Kombucha, XingTea and Coco-Libre. Earlier this year, the firm signed a deal to develop and distribute a range of cannabis-infused drinks in the US under its Marley brand.
In December, New Age secured an agreement to buy Utah-based beverage company Morinda Holdings for $85 million, allowing it to add market access to 60 countries around the world.
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