Providing consumers with two of their 5-a-day in just half a can, each variety is naturally high in fibre and low in sugar and fat.
Available on-shelf from early July 2014. The launch will be supported with a £1.5m marketing campaign from August, including national TV and radio advertising, plus PR and in-store activation.
The new products have an RRP of £1.29 and can be found next to the canned kidney beans aisle in UK supermarkets.
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