The Waterlogic Denmark sales team is promoting a polished Waterlogic image, plus stylish branded graphics, to its sales vehicles fleet. The reaction from existing customers and potential business has already proved very positive.
To promote the image and support the company’s claims of being environmentally conscious, Waterlogic Denmark has recently switched to smaller and more eco-friendly vehicles. These five sales vehicles have already been branded, with four service vehicles to follow shortly.
The rear of the branded vehicles also carry the Waterlogic regional slogan ‘Keeping Scandinavia Refreshed’ and the Danish Waterlogic website URL. Product stickers on cars will be updated to images of the new Waterlogic 4 as soon as the product is launched in Denmark.
Beyond added graphics to vehicles, the branding initiative includes Waterlogic Denmark shirts for the sales team. Professional photographs were taken of the sales team in their new shirts next to the newly branded cars, and displayed in all Danish Waterlogic offices to promote team spirit.
Kristian Wittenkamp, director of sales for Waterlogic Denmark, said: “With a limited marketing budget, we still wanted to do something high-impact. We had a high-profile resource already at our fingertips with the sales and service vehicles, which are constantly on the move all over Denmark, so we immediately looked to vehicle branding as a logical first step in our branding programme. We’re already pleased with early results.”
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