Germany’s Voeslauer is launching two forerunners of its improved Near Water line. Bitter Orange and Limette-Kolanuss will be available from 1 April 2008.
“No artificial additives and sweeteners are used, as the need for authentic products is needed more and more due to increased customer awareness,” said Birgit Aichinger, Marketing and PR Manager at Voeslauer. “The new Voeslauer Balance is the ideal refreshment for people who would like to have a healthy diet and who would like to enjoy a drink that’s unspoiled and very much organic.”
The two new products will complement the other six flavours, which include Pineapple-Grapefruit, Strawberry-Pepper, Pear-Cactus-Fig, Red Currant & Raspberry, Red Grape and Apel-Cranberry.
Voeslauer has given the Near Water range a complete makeover, which reflects the health awareness of today’s customer. No preservatives are used, and the 100% natural ingredients provide the unique taste. The innovation is that Voeslauer no longer uses non-organic sweeteners – only fructose is used to give the new products their unique and healthy sweetness.
© FoodBev Media Ltd 2019
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